AI Engineer × Data Analytics × Economics

I build intelligentsolutions from data.

I combine Artificial Intelligence, Machine Learning, Data Analytics, and Economics to turn complex information into practical systems, actionable insights, and better decisions.

  • Generative AI
  • RAG
  • Machine Learning
  • NLP
  • Business Intelligence
  • Research

I build and work with intelligent systems that help businesses and researchers analyze information, automate workflows, uncover patterns, and make better decisions.

My background in Economics shapes how I approach technology: I look beyond the numbers to understand the behavior, incentives, trends, and real-world decisions behind them.

  • /01

    AI Engineering

    Building intelligent applications and AI-powered workflows.

  • /02

    Data Analytics

    Turning complex datasets into clear, actionable insight.

  • /03

    Economic Thinking

    Understanding the behavior, incentives, and patterns behind the numbers.

Technology creates value when it improves a decision, automates a meaningful process, reveals something previously hidden, or delivers a measurable outcome.

How I approach problems.

Data, evidence,
structured
reasoning

I approach problems through data, evidence, and structured reasoning rather than assumptions.

I focus on AI and analytics solutions that address real business, research, and decision-making needs.

My work combines Artificial Intelligence, Data Analytics, Business Intelligence, and Economics.

The goal is not simply a model, dashboard, or report. The goal is a better decision and a meaningful result.

Selected Work

01 — Case study

Marketplace Performance & Growth Analytics

Sales, customer, product, and pricing analytics across Amazon and Walmart marketplace accounts.

Work in detail.

01 Case study

Amazon + Walmart | Business Data Analytics

Marketplace Performance & Growth Analytics

Analyzed sales, customer behavior, product performance, pricing, engagement, and marketplace KPIs to identify growth opportunities and support better commercial decisions.

$200K+

Client revenue contribution

Contributed to marketplace growth initiatives associated with $200K+ in client revenue across Amazon and Walmart accounts.

  • KPI Monitoring
  • Customer Behavior
  • Pricing
  • Performance Reporting
View case study

02 Project work

Data Seekho | DSMP Fellowship

Data Science Project Work

Worked with complex datasets and practical data challenges using Python, SQL, and PySpark while strengthening analytical thinking, visualization, and project execution.

  • Python
  • SQL
  • PySpark
  • Data Visualization
Explore projects

04 Research

Economic Research

Impact of Freelancing on Household Well-Being in South Punjab, Pakistan

Research focused on understanding how freelancing affects household well-being, reflecting my interest in the intersection of economics, technology, labor markets, and real-world social outcomes.

  • Digital Economy
  • Freelancing
  • Labor Markets
  • Household Well-Being
View research

Experience

Impact

  • $200K+

    Client revenue contribution

  • 100+

    Data professionals connected

  • 2

    Major marketplace platforms analyzed

    Amazon + Walmart

  • 4

    Core disciplines

    AI / Data / Business / Economics

Tools &
technologies

  • Python
  • SQL
  • PySpark
  • Flask
  • Machine Learning
  • NLP
  • Generative AI
  • LLMs
  • RAG
  • LangChain

Programming & Data

  • Python
  • SQL
  • PySpark
  • Flask

AI & Machine Learning

  • Machine Learning
  • Natural Language Processing
  • Generative AI
  • Large Language Models
  • RAG
  • LangChain

Analytics & Business

  • Data Analytics
  • Business Intelligence
  • KPI Analysis
  • Customer Behavior Analysis
  • Product Performance Analysis
  • Performance Reporting
  • Predictive Analytics

Expertise

  • Generative AI

    LLMs, RAG, LangChain, and intelligent knowledge workflows.

  • Machine Learning

    Using data and statistical methods to identify patterns and support prediction.

  • NLP

    Working with language and unstructured information.

  • Data Analytics

    Transforming complex data into understandable and actionable insight.

  • Business Intelligence

    Analyzing KPIs, performance, customers, products, and trends to support decisions.

  • Economic Analysis

    Combining quantitative evidence with economic reasoning and real-world context.

  1. Understand

    Define the real problem before selecting the technology.

  2. Analyze

    Explore the data, context, information, and underlying patterns.

  3. Build

    Develop the analytical or intelligent solution that fits the problem.

  4. Interpret

    Translate technical output into clear, understandable insight.

  5. Decide

    Connect the result to a business, research, or policy decision.

Have an AI, analytics, business-intelligence, or research problem worth solving?

  • AI Solutions

    AI-powered applications, LLM workflows, RAG systems, and intelligent information tools.

    Let's connect
  • Data Analytics

    Data exploration, analysis, visualization, KPI tracking, and actionable insights.

    Let's connect
  • Business Intelligence

    Performance analysis, reporting, and decision-support solutions.

    Let's connect
  • Research & Economic Analysis

    Data-driven research combining economics, analytics, and emerging technology.

    Let's connect

Research &
interests

I am particularly interested in work where Artificial Intelligence, Economics, and Data Analytics intersect.

Areas of interest

  • AI & Economics
  • Generative AI
  • Agentic AI
  • Retrieval-Augmented Generation
  • AI for Research
  • Predictive Analytics
  • Business Intelligence
  • Digital Economy
  • Freelancing & Labor Markets
  • Data-Driven Policy Analysis
  • AI-Assisted Decision Making

Education

  • MS — Economics

    The Government Sadiq College Women University Bahawalpur

    Sep 2022 – Jan 2025

  • BS — Economics

    The Government Sadiq College Women University Bahawalpur

    Oct 2018 – Jul 2022

Certifications
& learning

  • Data Science Mastery Program

    Data Science & Analytics

  • RAG, LangChain & Large Language Models

    Generative AI / LLM Applications

  • One Million Prompters

    Certificate of Completion

  • 1st International Conference on Emerging Trends in Business, Economics & IT — 2025

    Business / Economics / Technology

Have an AI, analytics, business-intelligence, or research problem worth solving?

Let's explore how intelligent systems and data can move it forward.